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You have decided to take your business to the next level by venturing into the international market.

This is an exciting yet daunting process. Taking full advantage of the numerous opportunities the increasingly interconnected global market means that you are faced with unfamiliar languages, laws, cultures, and practices. Many factors, such as the political climate, economic stability and outlook, as well as the unique cultural traits of the local consumer are crucial in determining your market entry strategy. The difference between failure and success lies in the right strategy that will introduce your products and services to a drastically new environment without losing the essentials in translation as well as avoiding a waste in time, energy, and money.

Let our team at Global Outlook Consulting be your strategic partner in your global expansion efforts. We are here to assist you every step of the way, and act as your sounding board for all your international development needs. We can provide you with the right tools to enter established or emerging foreign markets confidently and with peace of mind. 

 

As emerging markets in Southeast Asia and Africa experience tremendous economic growth, your business has exciting new opportunities to expand your potential consumer base. We work with small to midsized domestic enterprises poised to enter markets abroad, with special focus on Western Europe, China, and sub-Saharan Africa, as well as foreign companies seeking to enter the market in the United States.

Our multi-cultural, multi-lingual, and multi-disciplinary team will assist your company in realizing its international potential through three distinct services: market assessment, market entry strategy, and culture-intelligent marketing. Global Outlook Consulting is also proud to offer specialized seminars to your company’s management through our innovative Global Insights.

Our team speaks German, French, Luxembourgish, Lingala, Kikongo, and Mandarin Chinese.

 

Market Assessment

 

Our team provides you with custom market intelligence particular to your product and business goals. We take it upon ourselves to thoroughly understand your business in order to accurately assess the current state of your company and the feasibility of your potential international expansion. Our comprehensive analysis includes an in-depth and systematic examination of the marketability of your product or service.

Market Entry

 

We take the guessing game out of choosing the right market entry strategy for your business by presenting you with a custom strategic analysis that equips you with the necessary information to select the optimal entry method for your product or service. Additionally, by utilizing our far-reaching network and collaborative partners, we can also help you identify and conduct due diligence on potential local business partners.

Culture-Intelligent
Marketing

We will help you identify the right marketing concepts or assist you in correcting your current marketing strategy in order to maximize the power of your message. No matter where in the world you choose to go, we will help make sure your product’s value and message do not get lost in translation.

Global Insights

 

Understanding the culture that your expansion is targeting or knowing the business etiquette of your business counterpart across the table is crucial to your business’ global success. We can bring you up to speed with the essential cultural, historical, and political knowledge to ensure business relationships are formed without miscommunication and faux-pas that could cost you an important partnership.